in Organic Seach Traffic Within
in Organic Traffic and Leads in
in PPC Leads Through Targeted Keyword Research in 6 Months
in Lead Volume in a Highly Competitive Industry
Generated at a Cost of Less than $.50 per Lead
CRM, Google Analytics and our Client’s Online Product Integrated to Generate Marketing Insights from Usage Data
Online community and collaboration software for mechanical engineers
CHALLENGE: Grow the number of registered users and grow organic search traffic.
SOLUTION: Crafted user-generated content campaign with optimized keyword targeting and meta-data for SEO. Built community and initiated conversations around the content. Performed conversion rate optimization (CRO) to improve registered user growth.
RESULT: We achieved 3x growth in organic traffic and 2x growth in registered users.
Education Dynamics, Inc.
Lead generation platform for higher education
CHALLENGE: Significantly increase lead generation in the highly competitive education market.
SOLUTION: Developed online lead generation campaign through search engine optimization and content marketing: we created a range of custom content, built communities around authoritative web properties, and promoted content to relevant bloggers and influencers for link building.
RESULT: High conversion of leads to enrollments, leading to approximately $9M in annual tuition revenue.
Video marketing platform
CHALLENGE: Generate online sales leads for Pixabililty’s software
SOLUTION: Developed a content marketing strategy to target PR, marketing, and advertising agencies. In particular, we created a popular webinar series to generate leads for Pixability’s software. Strategy included email marketing, organic SEO, PPC advertising, social media, and database marketing.
RESULT: Built an audience from scratch, achieving over 1,600 sign-ups for our webinar series and generating hundreds of qualified leads.