Case Studies

56% Growth

in Organic Seach Traffic Within
6 Months

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4X Increase

in Organic Traffic and Leads in
12 Months

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6X Growth

in PPC Leads Through Targeted Keyword Research in 6 Months

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3X Increase

in Lead Volume in a Highly Competitive Industry

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800 Leads

Generated at a Cost of Less than $.50 per Lead

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Analytics Implementation

CRM, Google Analytics and our Client’s Online Product Integrated to Generate Marketing Insights from Usage Data

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Online community and collaboration software for mechanical engineers

CHALLENGE: Grow the number of registered users and grow organic search traffic.

SOLUTION: Crafted user-generated content campaign with optimized keyword targeting and meta-data for SEO. Built community and initiated conversations around the content. Performed conversion rate optimization (CRO) to improve registered user growth.

RESULT: We achieved 3x growth in organic traffic and 2x growth in registered users.

Education Dynamics, Inc.

Lead generation platform for higher education

CHALLENGE: Significantly increase lead generation in the highly competitive education market.

SOLUTION: Developed online lead generation campaign through search engine optimization and content marketing: we created a range of custom content, built communities around authoritative web properties, and promoted content to relevant bloggers and influencers for link building.

RESULT: High conversion of leads to enrollments, leading to approximately $9M in annual tuition revenue.

Pixability, Inc.

Video marketing platform

CHALLENGE: Generate online sales leads for Pixabililty’s software

SOLUTION: Developed a content marketing strategy to target PR, marketing, and advertising agencies. In particular, we created a popular webinar series to generate leads for Pixability’s software. Strategy included email marketing, organic SEO, PPC advertising, social media, and database marketing.

RESULT: Built an audience from scratch, achieving over 1,600 sign-ups for our webinar series and generating hundreds of qualified leads.