Digital Marketing for Education Technology
Marketing to teachers, parents and school districts is different. Few marketing agencies understand this. In the education market, you must demonstrate your commitment to giving students the tools they need to succeed in life.
Educators want to partner with technology companies that genuinely care about the future and the kids that they are shaping and molding. They are repulsed by salesmen who are only interested in cashing in on their district’s school budget.
Only after you have successfully communicate your authentic desire to transform the lives of students in the classroom will educators evaluate your product or service.
Leverage our experience working with EdTech companies to launch an online marketing campaign with confidence. Whether you focus on education software, services or content, Chimaera can help you grow with measurable result-driven campaigns.
Just like every student is different, so is every client. This is why our strategy is informed by research, driven by data, and custom-designed to fit your specific needs.
Education Dynamics, Inc.
Lead generation platform for higher education
CHALLENGE: Significantly increase lead generation in the highly competitive education market.
SOLUTION: Developed online lead generation campaign through search engine optimization and content marketing: we created a range of custom content, built communities around authoritative web properties, and promoted content to relevant bloggers and influencers for link building.
RESULT: High conversion of leads to enrollments, leading to approximately $9M in annual tuition revenue.