Digital Marketing Leadership Program

The Chimaera Labs Digital Marketing Leadership Program is a 1-day program for undergraduate students who are interested in a career in digital marketing. Participants will have the opportunity to network with professionals in the field and learn more about career opportunities. Students will learn from experts in digital marketing and get hands-on training with analytical […]

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Boston’s Growth Hacking Breakfast Connects Innovative Marketers

It was 8:00 AM on a Friday morning and the room was already bustling with handshakes, friendly chatter, and the aroma of fresh bagels. Everyone was gathered for a morning of presentations focused on unconventional PR, applied marketing analytics and product development. Strangers became fast accomplices as they sipped coffee and chuckled in satisfying relief, […]

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Engaging Influencers to Expand Your Reach

Brands are struggling to broaden their reach to specific audience segments. With upwards of 30 million businesses in America competing for consumers’ attention, traditional marketing alone just isn’t going to cut it. Enter influencer marketing—it’s been around for ages, but it’s new to many online marketers. It capitalizes on the high social credibility and industry […]

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5 Tweets That Got the Most Attention

Tweeting is both a skill and an art. Some tweeters have it and some don’t. The good news is that it can be learned, and if you’re a business owner, entrepreneur or wannabe celebrity, you’d better take a crash course by looking to the pros for inspiration. There’s always a cream of the crop, which […]

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Worst Celebrity Twitter Fails (so far)

Whether it’s the CEO of a major corporation or Amanda Bynes (again), for some reason the rich and famous just can’t resist social media—and Twitter is the cocaine of social media drugs. It’s where the biggest blunders are made, affairs are revealed and careers are destroyed. Although Twitter’s only been around for just eight years, […]

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Black Hat SEO Tricks People are Still Trying

You can’t fool Google, so why do people keep trying? Search engine optimization (SEO) is a set of evolving best practices to properly rank websites according to relevance. If someone Googles “acupuncture emeryville, ca,” there’s a reason why certain websites appear on the first page of results. While most big search engines, including Yahoo! and […]

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