Events

events_image_audienceLive events give us a chance to reach marketing professionals, entrepreneurs and business owners who are interested in digital marketing. Dale Bertrand, President of Chimaera Labs, leads these sessions.

Dale is an online customer acquisition specialist with a broad background in digital marketing. He loves to share his passion for white hat SEO, content marketing and analytically driven decision making. Dale presents on content marketing, SEO and AdWords in partnership with Intelligent.ly, General Assembly and Venture Café.

We are available for corporate training and public events. If you have questions, contact us.


Events

Jul
– 08 –
2017
Google AdWords Bootcamp
General Assembly Boston Campus
Google AdWords is the leading online marketing advertising service that allows marketers to promote ads on top of and next to Google’s organic search results. It can be an excellent tool once you understand how to run a cost effective campaign with a strong ROI. This class is ideal for…

May
– 20 –
2017
Digital Marketing Bootcamp
General Assembly Boston Campus
The digital landscape is moving at lightning speed. Every industry has been affected by the advances in digital—from retail to brands and agencies. Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a…

May
– 12 –
2017
Growth Hacking Breakfast
Cambridge Innovation Center
The Growth Hacking Breakfast features actionable talks on applied PR, marketing, analytics, and product development tactics. At this free, intimate breakfast, experts discuss case studies that show how they rocked customer acquisition. This month's guest speaker will be Senior VP of Marketing at SnapApp, Aaron Dun.

May
– 03 –
2017
Introduction to Google AdWords
General Assembly Boston Campus
This session introduces attendees to PPC advertising in AdWords. You’ll learn enough to launch your first campaign or confidently manage an outside agency/consultant.

Jan
– 11 –
2017
Introduction to Digital Marketing
Mit Enterprise Forum
This class will cover the fundamentals of digital marketing and provide an introduction to key channels, concepts, and metrics. Participants will learn the “must knows” of content marketing, search engine marketing, online advertising, and Google Analytics.

Oct
– 18 –
2016
Introduction to Digital Marketing
Workbar
This class will cover the fundamentals of digital marketing and provide an introduction to key channels, concepts, and metrics. Participants will learn the “must knows” of content marketing, search engine marketing, online advertising, and Google Analytics. By the end of the class, everyone will walk away with actionable insights that…

Oct
– 07 –
2016
Digital Marketing Leadership Program
Cambridge Innovation Center in Kendall Square
The Chimaera Labs Digital Marketing Leadership Program is a 1-day program for undergraduate students who are interested in a career in digital marketing. Participants will have the opportunity to network with professionals in the field and learn more about career opportunities. Students will learn from experts in digital marketing and get hands-on training…

Oct
– 04 –
2016
Growth Hacking Breakfast
Cambridge Innovation Center in Kendall Square
The Growth Hacking Breakfast features actionable talks on applied PR, marketing, analytics, and product development tactics. At this free, intimate breakfast, experts discuss case studies that show how they rocked customer acquisition. This month's guest speaker will be the growth marketing expert, Andrew Krebs-Smith, who will educate attendees on how…

Sep
– 21 –
2016
Introduction to Digital Marketing
Workbar
This class will cover the fundamentals of digital marketing and provide an introduction to key channels, concepts, and metrics. Participants will learn the “must knows” of content marketing, search engine marketing, online advertising, and Google Analytics. By the end of the class, everyone will walk away with actionable insights that…

Sep
– 16 –
2016
Growth Hacking Breakfast
Cambridge Innovation Center in Kendall Square
The Growth Hacking Breakfast features actionable talks on applied PR, marketing, analytics, and product development tactics. At this free, intimate breakfast, experts discuss case studies that show how they rocked customer acquisition. The next Growth Hacking Breakfast will be feature Larry Kim the founder of WordStream, a leading search marketing…

Jun
– 16 –
2016
McCarter English SEO Seminar
CIC
Search engine optimization is a key component of any startups internet marketing strategy. In this program, Dale Bertrand  of Chimaera Labs will teach you how to determine the best SEO strategy for your company, how to optimize your site for search, and how to track the success of your SEO…

Jun
– 02 –
2016
Growth Hacking Breakfast
Cambridge Innovation Center in Kendall Square
Jay Acunzo, VP NextView VC, Host of Unthinkable podcast, and Keynote speaker on creativity in business It's All About Attention: How Marketers Ruined Everything & What to Do Now

May
– 31 –
2016
SEO Workshop
General Assembly Boston Campus
Building strong SEO is a matter of setting the right objectives, targeting the right keywords and creating sharable content that attracts links. In this workshop you will learn the hands on skills to efficiently use SEO tools.

May
– 24 –
2016
Introduction to Digital Marketing
General Assembly Boston Campus
This class will cover the fundamentals of digital marketing and provide an introduction to key channels, concepts, and metrics.

May
– 11 –
2016
AdWords Workshop
Workbar
This session introduces attendees to PPC advertising in AdWords. You’ll learn enough to launch your first campaign or confidently manage an outside agency/consultant.

Apr
– 27 –
2016
Growth Hacking Breakfast
Cambridge Innovation Center
The Growth Hacking Breakfast features actionable talks on applied PR, marketing, analytics, and product development tactics. At this free, intimate breakfast, experts discuss case studies that show how they rocked customer acquisition.

Mar
– 25 –
2016
SCORE Mentors Digital Marketing Fundamentals
Cambridge Innovation Center
This workshop covers the fundamentals of digital marketing, and introduces you to the key channels, concepts and metrics. Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.

Mar
– 23 –
2016
Growth Hacking Breakfast
Cambridge Innovation Center
The Growth Hacking Breakfast features actionable talks on applied PR, marketing, analytics, and product development tactics. At this free, intimate breakfast, experts discuss case studies that show how they rocked customer acquisition.

Mar
– 15 –
2016
Introduction to SEO
General Assembly Boston Campus
Search engine optimization is a key component of any startups internet marketing strategy. In this program, Dale Bertrand of Chimaera Labs will teach you how to determine the best SEO strategy for your company, how to optimize your site for search, and how to track the success of your SEO.

Mar
– 02 –
2016
Content Marketing from Strategy to Promotion
Workbar
For many businesses content marketing is an essential activity for driving customer engagement and sales. In this workshop, you’ll learn about content strategy, content creation, content promotion, building a syndication network and how to use content effectively to market your brand.  

Feb
– 23 –
2016
Introduction to Digital Marketing- Key Concepts and Metrics
General Assembly Boston Campus
This class will cover the fundamentals of digital marketing and provide an introduction to key channels, concepts, and metrics.

Feb
– 11 –
2016
AdWords Workshop
General Assembly Boston Campus
This session introduces attendees to PPC advertising in AdWords. You’ll learn enough to launch your first campaign or confidently manage an outside agency/consultant.

Feb
– 10 –
2016
Facebook Workshop
Cambridge Innovation Center
This intermediate-level workshop is for online advertisers who are currently working on a Facebook advertising campaign. The workshop material is aimed at helping Facebook advertisers improve on their current understanding of the Facebook advertising platform.

Feb
– 03 –
2016
WEI Business Plan Forum
Newton Free Library
The WEI Business Plan Forum is a venue for female entrepreneurs at any point in their business venture to learn from their peers. Dale Bertrand will serve as the Digital Marketing Panelist at this event.

Feb
– 02 –
2016
Growth Hacking Breakfast
CIC
The Growth Hacking Breakfast features actionable talks on applied PR, marketing, analytics, and product development tactics. At this free, intimate breakfast, experts discuss case studies that show how they rocked customer acquisition.

Jan
– 26 –
2016
Introduction to SEO
General Assembly Boston Campus
Search engine optimization is a key component of any startups internet marketing strategy. In this program, Dale Bertrand of Chimaera Labs will teach you how to determine the best SEO strategy for your company, how to optimize your site for search, and how to track the success of your SEO.

Jan
– 14 –
2016
High Impact SEO
Workbar
Search engine optimization is a key component of any startups digital marketing strategy. In this program, Dale Bertrand of Chimaera Labs will teach you how to determine the best SEO strategy for your company, how to optimize your site for search, and how to track the success of your SEO.

Dec
– 08 –
2015
AdWords Workshop
General Assembly Boston Campus
This session introduces attendees to PPC advertising in AdWords. You'll learn enough to launch your first campaign or confidently manage an outside agency/consultant.

Dec
– 03 –
2015
Growth Hacking Breakfast
CIC
The Growth Hacking Breakfast features actionable talks on applied PR, marketing, analytics, and product development tactics. At this free, intimate breakfast, experts discuss case studies that show how they rocked customer acquisition.

Nov
– 18 –
2015
SCORE Mentors Introduction to SEO
Harvard Innovation Lab
This program will focus on search engine optimization, a key component of any startups internet marketing strategy. Dale Bertrand of Chimaera Labs will teach you how to determine the best SEO strategy for your company, how to optimize your site for search, and how to track the success of your SEO.

Nov
– 17 –
2015
Introduction to Content Marketing
Boston Public Library
This presentation at the Boston Public Library will address the ways a business of any size can get started with content marketing. From blogging to keyword research, SEO to market segmentation, this presentation covers everything you’ll need to know to start a content marketing campaign.

Nov
– 03 –
2015
Introduction to SEO
General Assembly Boston Campus
Search engine optimization is a key component of any startups internet marketing strategy. In this program, Dale Bertrand of Chimaera Labs will teach you how to determine the best SEO strategy for your company, how to optimize your site for search, and how to track the success of your SEO.

Oct
– 27 –
2015
University Series
Boston University
This presentation outlines the digital marketing skill set, the day-to-day responsibilities of a digital marketer and starting a career in digital marketing.

Oct
– 14 –
2015
Growth Hacking Breakfast
WeWork Fort Point
The Growth Hacking Breakfast features actionable talks on applied PR, marketing, analytics, and product development tactics. At this free, intimate breakfast, experts discuss case studies that show how they rocked customer acquisition.

Aug
– 20 –
2015
AdWords Workshop
General Assembly Boston Campus
This session introduces attendees to PPC advertising in AdWords. You'll learn enough to launch your first campaign or confidently manage an outside agency/consultant.

Aug
– 10 –
2015
Introduction to SEO
General Assembly Boston Campus
Search engine optimization is a key component of any startups internet marketing strategy. In this program, Dale Bertrand of Chimaera Labs will teach you how to determine the best SEO strategy for your company, how to optimize your site for search, and how to track the success of your SEO.

Aug
– 07 –
2015
Growth Hacking Breakfast
Cambridge Innovation Center
Growth hacking is a trend in digital marketing that combines online marketing, analytics and product development to build a scalable marketing machine. At this breakfast, you will learn about the growth hacking process and specific tactics to try in your business.  

Jul
– 21 –
2015
SEO Bootcamp: Learn to Show Up in Search
Cambridge Innovation Center
Do you know how to optimize your site in the wake of new Google updates? It seems that SEO is constantly changing, but a firm grasp of today's SEO rules can have a huge impact. After this bootcamp you will know how to determine an SEO strategy for your situation, optimize…

Jul
– 01 –
2015
Introduction to SEO
Cambridge Innovation Center
Search engine optimization is a key component of any startups internet marketing strategy. In this program, Dale Bertrand  of Chimaera Labs will teach you how to determine the best SEO strategy for your company, how to optimize your site for search, and how to track the success of your SEO…

Jun
– 23 –
2015
AdWords Workshop
General Assembly Boston Campus
This session introduces attendees to PPC advertising in AdWords. You’ll learn enough to launch your first campaign or confidently manage an outside agency/consultant.

Jun
– 02 –
2015
Introduction to SEO Workshop
General Assembly Boston Campus
Building strong SEO is a matter of setting the right objectives, targeting the right keywords and creating sharable content that attracts links. In this workshop you will learn the hands on skills to efficiently use SEO tools.

May
– 14 –
2015
Sleek Marketing Conference: Introduction to SEO
WeWork Boston & Microsoft NERD Center
Building strong SEO is a matter of setting the right objectives, targeting the right keywords and creating sharable content that attracts links. In this workshop you will learn the hands on skills to efficiently use SEO tools.

Apr
– 29 –
2015
Customer Acquisition Meetup : SEO Experts
WeWork Fort Point
Please join us for the first Customer Acquisition Meetup. The goal of this Meetup is to bring together both marketers and non-marketers to discuss customer acquisition, activation, and retention. The topic of this first Meetup will be: SEO

Apr
– 07 –
2015
Introduction to SEO
General Assembly Boston Campus
Building strong SEO is a matter of setting the right objectives, targeting the right keywords and creating sharable content that attracts links.

Mar
– 10 –
2015
Introduction to AdWords
General Assembly Boston Campus
This session introduces attendees to PPC advertising in AdWords. You’ll learn enough to launch your first campaign or confidently manage an outside agency/consultant.

Dec
– 15 –
2014
Introduction to SEO
General Assembly Boston Campus
Building strong SEO is a matter of setting the right objectives, targeting the right keywords and creating sharable content that attracts links.

Oct
– 18 –
2014
Sleek Marketing University
General Assembly Boston Campus
In two days of practical, hands-on training, participants will experience all aspects of digital marketing. The jargon-free sessions present the newest marketing techniques that deliver customers in less time, with less budget. Participants will leave with new expertise, free resources, and ebooks that will lead to success when they return…

Jul
– 29 –
2014
Introduction to AdWords
MIT Enterprise Forum
This session introduces attendees to PPC advertising in AdWords. You’ll learn enough to launch your first campaign or confidently manage an outside agency/consultant.

Jun
– 04 –
2014
Introduction to SEO
General Assembly Boston Campus
Building strong SEO is a matter of setting the right objectives, targeting the right keywords and creating sharable content that attracts links.

May
– 13 –
2014
Content Marketing 101
Percussion.com (Webinar)
On this webinar, we discuss the ways a business of any size can get started with content marketing. From blogging to keyword research, SEO to market segmentation, this presentation covers everything you’ll need to know to start a content marketing campaign. To see a recording of the webinar, click here.